What Is Claims & Compliance in the Beauty Industry? (And Why It Can Make or Break Your Brand)

Jun 22

When launching a skincare, haircare, or wellness product in Canada, you probably put tons of effort into choosing the right ingredients, packaging, and branding. But what about the words on your label and website?

Because when it comes to regulatory compliance, what you say matters just as much as what’s inside the bottle.

This is where claims and compliance come in.

💬 What Is a Product Claim?

A claim is any statement—written, visual, or implied—that describes what your product does, how it works, or the benefits it provides.

Claims can appear:

On the product label
On your website or online store
In ads, social media posts, or influencer content
In your brand story or product name

🧪 Cosmetic vs. Drug or NHP Claims

In Canada, cosmetic products can only make claims related to:

Appearance (hydration, shine, smoothing)
Sensory benefits (refreshing, softening)
General wellness (soothe, protect, nourish)

But if you say your product:

“Treats eczema”
“Repairs skin barrier damage”
“Prevents infections”
“Reduces inflammation”

Then Health Canada may classify your product as a Natural Health Product or even a Drug. That triggers stricter regulations—and may mean you need to apply for an NPN or DIN (which most small brands aren’t prepared for).

⚠️ Why Compliance Matters

Making unapproved or misleading claims can lead to:

Product recalls or stop-sales
Loss of trust from consumers or retailers
Rejection from major marketplaces
Legal warnings from Health Canada

And worst of all? You may not even know you’ve made a risky claim.

✅ How I Help at Curated & Regulated

My Claims & Compliance Review service is designed for small Canadian beauty brands who want to grow smart and sustainably. I’ll review your:

Label text and ingredient highlights
Product descriptions
Website and packaging language

And I’ll flag any problematic phrases, recommend safer alternatives, and help you stay well within the cosmetic claim category—so you can confidently move forward.

✨ Example: Before & After Claim Fix

Risky Claim - Treats acne and scars

Compliant Alternative - Helps clarify the look of skin

Ready to Start Smart?

If you’re about to launch or already selling your product, don’t leave your brand exposed. A claims check is quick, affordable, and empowering.

🔍 Explore the Claims & Compliance Review
📥 Book Now or Get in Touch

Kari-Dadd Martin